Market research helps you find customers for your business. Competitive analysis helps you make your business unique. Combine them to find a competitive advantage for your small business.
Disruptive innovation has the power to transform the market landscape and topple industry giants.
In hindsight, disruption may seem inevitable. But charting the course of technological innovation and predicting its impact in real time is complex and challenging.
In a recent survey of nearly 100 pharmaceutical and life science market research executives conducted by my company ENCTCS, 80% identified their respective brand as being in a volatile market, characterized by disruption and uncertainty.
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